On Apr 1, 7:08 am, Justin Giles <jtgi...@gmail.com> wrote: > On Thu, Apr 1, 2010 at 3:13 AM, Kevin Duffey <andjar...@gmail.com> wrote: > > So help clarify something to me if you ad guys don't mind.. if you just > > display an ad.. do you get paid? Or does a user have to click on the ad for > > you to make any money? If it's both.. I am guessing you get more money when > > they click on the ad? > > This depends on the ad company. With Greystripe you get money for every ad > viewed regardless of clicking. With most other ad companies (AdMob, > Mobclix, Google, etc.) they have the more traditional approach of you only > get paid for clicks.
Well, I thought that until recently. I'm in the Google AdSense for Mobile Application beta. Actually, AdSense pays for both impressions and clicks. They don't break this out in the reporting, at least that I can tell, though from my observations it looks as though much more of my revenue is generated by clicks, rather than impressions. > Payout per click and, with Greystripe, depends on many > factors including how many ads did it show before a user clicked, cost of > the ad campaign, etc. No ad company will ever go into the details of this. Yes, the whole process is very opaque. As far as advice, mine would be to experiment, try different ad placements. When I started out, I was serving ads in pop-ups between rounds. My revenue was good, but very quickly tapered off. I think people initially looked at the ads, but very quickly habituated to just clicking the window away. So I switched to a persistent banner ad at the top of particular screens. That has yielded better sustained results, although click-rates did still taper off. You have to be careful about attributing better performance to simply switching ad providers. There is a novelty effect. There's a whole new batch of ads being served by the new provider when you switch, but your results could quickly taper off if they keep serving the same ads over an extended period of time. Performance is also difficult to judge since, unlike websites, when we update an app the effect is not instantaneous. New users will have the updated version, but current users might be slow to download the update (or not update at all). I normally give at least a few days for an update to trickle through the user base. -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en To unsubscribe, reply using "remove me" as the subject.
