I ran an experiment in app cross promotion earlier in the year.
Promotion consisted of running a banner at the bottom of my app "Radar
Now!" which at the time averaged about 100,000 uses (if I remember
right) per day. The results were probably consistent with any ad,
about 2% of people viewing the ad clicked on it. Very few people who
clicked on the ad actually downloaded the app.

Conclusion: Cross promotion of apps inside of apps is essentially
useless.

Of course, this isn't scientific but probably does reflect the reality
that people find apps by searching the market.

Your mileage may vary...

-John Coryat

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