>>  "active installs" could be the number of unique users (phones) that have 
run the app at least once in the past one month period

I can definitively say this isn't the case. My app "Radar Now!" currently 
has something like 1.2 million active installs yet I know for a fact that 
679,000 people have used the app at least once in the last 30 days. 

I would guess that an active install is one Google account with the app 
installed at least on one device. I believe that if someone installs the app 
on multiple devices under the same Google account, it counts as a single 
install. Same goes for downloads.

-John Coryat

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