Excellent question. There are whole websites, online training, and conferences on video marketing. I plan to talk about it November 7th at AnDevCon.
I am very much in favor of video marketing for apps. I've barely scratched the surface of it myself. Make one video a week, if possible. Here are a few tips: 1. The number 2 search engine in the world is not Bing, its YouTube. Since it is a search engine, keywords are very important. Put particular keywords that are valuable to your app in your title, description and keywords. On your next video, you can put in different keywords. 2. Being viral is nice but it is extremely rare. You shouldn't count on being viral nor give up if your video doesn't go viral. Video marketing is worthwhile if you reach your target market and make people aware of our app that otherwise weren't. Or get existing users or prospects excited about your app and to share it with others. 3. My videos that are featured on my app listing have gotten thousands more views than those that haven't been. For that reason, you might think of cycling some of your videos through that page, to give them a jumpstart. 4. YouTube is a social network. Look into a product called TubeToolBox. There are others, but this one I trust. It is like a semi automated friend finder for YouTube. You can find targeted groups of people to share your video with, encourage to be your "friend", or subscribe to your channel. 5. Maximize N0. Consider N0 to be the first set of people to see your video. N1 is the people who see it after being referred. For a truly viral video, N1 > N0, but for most N1<< N0. Make N0 as big as possible. For example, send it to the thousands of people on your app's email newsletter, facebook page, etc. Tell them to like it, share it, comment, etc. Nathan On Oct 26, 12:06 am, Eniko Laszlo <[email protected]> wrote: > Hey Guys, > I was wandering if anyone of you had some experience with promoting > your Android app with a Youtube trailer video? > Does it help in revenue growth? > We have just published our video for Call Reminder > Notes:http://www.youtube.com/watch?v=D8K5d0AgFqY > Do you consider it as having the potential of becoming viral? > Feell free to advise. > > Thanks, > Eniko Laszlo -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
