Re: [apple-crop] EverCrisp

Thu, 08 Nov 2012 21:08:15 -0800

"We already have enough." "why not concentrate on raising good quality apples from the ones we have now?"

We have a lot of 19th and 20th century varieties -  - HoneyCrisp has reset the bar, but is poorly adapted to my climate and from talking to growers and reading the trade papers, generally growers seem to struggle with it - twice the price and half the pack-out is less than a net wash - 

If EverCrisp were 'just another variety', you'd have a point - it's not - it's a genuine 21st century variety -

EverCrisp will provide high brix and '21st century crunch' after being abused (set out at room temperature for extended periods) by the purchaser (and/or retailers) - Danno Simmons (originator of the EverCrisp name) made a comment after tasting a specimen 11 weeks after harvest that had never been refrigerated, saying 'it just might be Walmart proof'...

"will it sell?" 

it'll sell - retail, I have no doubts, I am a 5th generation apple grower who goes face to face with my retail and farmer's market customers from August 1 thru Christmas - this is what the large majority ask for (sweet and crispy and stays that way, and by sweet I mean 16-18brix, a sugar bomb) I can't get these trees in production quickly enough - - it could and should be wholesale worthy, obviously it's a tough road to gain shelf space, but the (mainly) Ohio growers have about 100 acres of trees ordered (literally every bud of scionwood worth) so there should be enough production to do something with and Bill Dodd at Ohio Apple is in a position to promote it - we'll see - 

"can you grow it everywhere?"

dunno - it's likely too long a season for Minnesota and Maine - it grows very nicely here @ 40* of latitude - it is available for the last three weekends in October at this location - it hangs and waits on you to get to it at your convenience - one picking will get it - 

if you're getting it done with Reds and Goldens and Idared, keep on - if you want to follow the HoneyCrisp frenzy with something that that's better for both the grower and consumer, you'd do well to consider EverCrisp - 

D

On Nov 08, 2012, at 03:41 PM, Tommy and Sandy <[email protected]> wrote:

Exactly what we need a new apple variety.  We already have enough.  We don't know what to plant for our area, will it sell, can you grow it everywhere. 
We have a lot of good apples now, why not concentrate on raising good quality apples from the ones we have now.
 
Tommy Bruguiere
Dickie Bros. Orchards
----- Original Message -----
Sent: Thursday, November 08, 2012 10:49 AM
Subject: [apple-crop] EverCrisp

A new apple available to everyone - the first story about it is in this month's Fruit Growers News - 


It's excellent - 

David Doud
grower - Indiana


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