Dear,
Can you give me some information about "MISSION USTAAD"?
i am waiting for your reply
hava a nice day
Vijay
Vithur <[EMAIL PROTECTED]> wrote:
http://www.screenindia.com/fullstory.php?content_id=18117
9X and the United Nations are ready to deliver the universal message of
progress and development through their joint-venture Mission Ustad
X the new general entertainment channel from INX Media can take pride in its
new musical competition show, Mission Ustad. Indrani Mukerjea, CEO, INX Media
has joined forces with the United Nations (UN) and come up with a noble concept
for their new musical show. Mission Ustad(MU), pairs eight professional singers
from the Indian film industry as they compete against each other for the title
of Ustad jodi. But, as clichéd as it may sound, the good thing about 9X's new
show is it's for a noble cause. The prize money and generated revenue at the
end of the show will be forwarded to the UN Millennium Development Fund and
subsequently used for the development of India's needy population. In 2000,
United Nations members pledged to eradicate poverty and usher development all
around the world under the UN Millennium Development Goals programme. Their
objective was to achieve their goals by 2015 and the resident coordinator UN in
India, Maxine Olson revealed MU was a big step in
achieving their target. "Mission Ustad is the perfect way to speak to millions
of people and deliver our message of development and prosperity," said Olson.
Indrani Mukerjea, said the show would use entertainment as a vehicle of
spreading awareness about this UN programme. Developed by Endemol, a company
which has worked on shows like Big Boss, Deal Ya No Deal and The Great Indian
Laughter Challenge Dwitiya, MU has all the key elements of a singing
competition. It's got established singing pairs like Roop Kumar and Sunali
Rathod, Kailash Kher and Mahalaxmi Iyer, Vasundhara Das and Mohit Chauhan and
Naresh Iyer with Shweta Pandit. These jodis, who have already established
themselves as successful singers, will compose original music for selected
themes related to the UN Millennium fund and the best scores will make it to
the Mission Ustad album. The couple that contributes the maximum number of
songs will be the eventual winner. The show like any other reality based
programme has a panel of judges. AR Rahman, Javed Akhtar and Lara Dutta form
that panel. Rahman particular to judge the music of the compositions, Akhtar
for the lyrics and Lara represents the UN as she is the official UNFPA
ambassador. It's all too familiar for a viewer to see reality shows going
overboard with emotional angles and contestant conflicts, but as AR Rahman said
"MU is devoid of any histrionics. The contestants will have verbal debates
about their opinions and issues, but end of the day it will all be dignified
and in the country's interest". As a part of the show's format the contestants
will be given a chance to justify their choice of song with respect to the
theme involved. Javed Akhtar added to the same saying, "The camaraderie on the
show sets apart any cynicism and bitterness of the competition. MU will be a
great source of inspirational programming". Incidentally, the show that will
be hosted by Simone Singh has a rocking theme song Jaago India.
The song in a sense embodies the idea behind Mission Ustad, which is to let
the Indian masses know about an International programme that will help the
nation's development. And all that nobility will be delivered on 9X from
December 1 in the form of an entertaining and refreshing new show.
--
regards,
Vithur
A.R.RAHMAN - THE GOD OF MUSIC
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