also who has composed the promo song?
----- Original Message ----
From: vijay kumar <[EMAIL PROTECTED]>
To: [email protected]
Sent: Friday, November 30, 2007 11:56:28 AM
Subject: Re: [arr] MISSION USTAAD
Dear,
Can you give me some information about "MISSION USTAAD"?
i am waiting for your reply
hava a nice day
Vijay
Vithur <[EMAIL PROTECTED] com> wrote:
http://www.screenin dia.com/fullstor y.php?content_ id=18117
9X and the United Nations are ready to deliver the universal message of
progress and development through their joint-venture Mission Ustad
X the new general entertainment channel from INX Media can take pride in its
new musical competition show, Mission Ustad. Indrani Mukerjea, CEO,
INX Media has joined forces with the United Nations (UN) and come up with a
noble concept for their new musical show. Mission Ustad(MU), pairs eight
professional singers from the Indian film industry as they compete against each
other for the title of Ustad jodi. But, as clichéd as it may sound, the good
thing about 9X's new show is it's for a noble cause. The prize money and
generated revenue at the end of the show will be forwarded to the UN Millennium
Development Fund and subsequently used for the development of India's needy
population. In 2000, United Nations members pledged to eradicate poverty and
usher development all around the world under the UN Millennium Development
Goals programme. Their objective was to achieve their goals by 2015 and the
resident coordinator UN in India, Maxine Olson revealed MU was a big step in
achieving their target. "Mission Ustad is the perfect way to speak to millions
of people and deliver our message of
development and
prosperity," said Olson. Indrani Mukerjea, said the show would use
entertainment as a vehicle of spreading awareness about this UN programme.
Developed by Endemol, a company which has worked on shows like Big Boss, Deal
Ya No Deal and The Great Indian Laughter Challenge Dwitiya, MU has all the key
elements of a singing competition. It's got established singing pairs like Roop
Kumar and Sunali Rathod, Kailash Kher and Mahalaxmi Iyer, Vasundhara Das and
Mohit Chauhan and Naresh Iyer with Shweta Pandit. These jodis, who have already
established themselves as successful singers, will compose original music for
selected themes related to the UN Millennium fund and the best scores will make
it to the Mission Ustad album. The couple that contributes the maximum number
of songs will be the eventual winner. The show like any other reality based
programme has a panel of judges. AR Rahman, Javed Akhtar and Lara Dutta form
that panel. Rahman particular to judge
the music of the
compositions, Akhtar for the lyrics and Lara represents the UN as she is the
official UNFPA ambassador. It's all too familiar for a viewer to see reality
shows going overboard with emotional angles and contestant conflicts, but as AR
Rahman said "MU is devoid of any histrionics. The contestants will have verbal
debates about their opinions and issues, but end of the day it will all be
dignified and in the country's interest". As a part of the show's format the
contestants will be given a chance to justify their choice of song with respect
to the theme involved. Javed Akhtar added to the same saying, "The camaraderie
on the show sets apart any cynicism and bitterness of the competition. MU will
be a great source of inspirational programming" . Incidentally, the show that
will be hosted by Simone Singh has a rocking theme song Jaago India. The song
in a sense embodies the idea behind Mission Ustad, which is to let the Indian
masses know about an
International programme that will help the nation's development. And all that
nobility will be delivered on 9X from December 1 in the form of an entertaining
and refreshing new show.
--
regards,
Vithur
A.R.RAHMAN - THE GOD OF MUSIC
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