>> expectation bias

That particular phrase strikes me as far too limiting. It suggests such
influences are easy to spot based on preferences we know we already
have.

It can be difficult to catalog subjective influences as many take place
at a subliminal or unconscious level. One study I read some months ago
showed how experienced referees could be influenced by the color of
jerseys worn by contestants in a sports contest with scoring points
assigned by the ref. When jersey colors were digitally switched in the
playback video, the high score switched to other contestant who now had
the red jersey.

The subject is further complicated as some subconscious influences -
such as subtly associating a red jersey with a better athletic
performance in an evenly matched contest - seem to be widely shared by
humans. Other influences are going to diverge widely based on
characteristics unique to each individual. 

The problem is that the full fledged subjectivists somehow fancy
themselves superhuman in their control of hearing perception. Our bias
mechanisms, whether blantant or subliminal, do not suddenly disappear
because the subject is audio.

However, I firmly believe people should buy what they like, no matter
what the real underlying reasons. I just wish they could simply state
"this is what I like" without the need for inventing fanciful
pseudo-scientific justifications for their preferences and/or the
pretense of superiority.


-- 
mlsstl
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