Archimago wrote: 
> .... But when they start courting companies like Synergistic, Nordost,
> or (for the most part) AudioQuest where the products they make are
> either without merit or borderline insane, then we have real problems if
> the magazine feels it has to cater to them and "put in a good word"...
> Perversely, I suspect the mark-up must be massive with these "products"
> and thus the potential ad revenue available disproportionately high as
> well (as Ralph has already hinted at as well).

I once read somewhere that one goes to one of the big box audio/video
stores, e.g. Best Buy in the US, to buy a HDTV that the store makes more
money on the fancy cables and power strips then on the HDTV, so yeah,
the mark up and profit on cables is off the charts.

Archimago wrote: 
> BTW: In my 'ethernet cable blog post'
> (http://archimago.blogspot.ca/2015/02/measurements-ethernet-cables-and-audio.html),
> I mentioned Chord's troubles with the UK Advertising Standards
> Association. Does anyone know if in the US there has ever been action
> against a cable company over all these years for false advertising?

Archimago I know that you live in Canada but here in the US there are no
advertising standards. Basically one can say or claim just about
anything and get away with it. Just watch this video of Dr. Oz basically
telling a US Senate panel to go f*&k themselves:
https://www.youtube.com/watch?v=QkUe4bMS_8Y



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