Mnyb wrote: 
> Its a classic marketting scheme . First you present the "problem" and
> then for some reason you have the solution :)


Exactly. In the case of MQA we see the misdeed being done at their web
site:

http://www.mqa.co.uk/customer/how-it-works

"Conventional audio formats discard parts of the sound to keep file size
down, but part of this lost detail is the subtle timing information that
allows us to build a realistic 3D soundscape in our minds.

"Without it, music becomes flattened. And our ears know it isn’t
real.

"With MQA, we go all the way back to the original master recording and
capture the missing timing detail. We then use advanced digital
processing to deliver it in a form that’s small enough to download
or stream.

False claims:

> Conventional audio formats discard parts of the sound to keep file size
> down.

In fact the information that is discarded is information outside of the
dynamic range and bandwidth known to be required for a recording that is
indistinguishable from the analog signal direct from the recording
microphones.

> ...part of this lost detail is the subtle timing information that allows
> us to build a realistic 3D soundscape in our minds"

The so-called subtle timing information that MQA preserves or creates
out of whole cloth is known to be inaudible. Its loss does not cause
music to be flattened because its presence or absence is known to be
inaudible.

A means for creating more realistic 3D soundstages has been known and
widely used for several decades. It's known as multichannel audio.

> With MQA, we go all the way back to the original master recording and
> capture the missing timing detail."

MQA can't go back to original master recordings and capture information
that is not there in the first place. If they synthesize is, then it is
well, synthetic which is not the same as being more realistic.


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