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What I would like is good quality footage and Giles
Taylor will have it that it appears on one of the big screens at the Beach Hotel
Byron Bay. Every night of the year there would be 500 to 1000 people passing
through and would see the big screens. Most of these people would be young
people from all round the world. It would publicise gliding world wide but so
what. Apart from capital cities Byron has more tourists passing thru than
any other destination in Australia.
I really tried to get "smoking" video from
UK but no luck
Ian M
----- Original Message -----
Sent: Tuesday, August 03, 2004 12:43
PM
Subject: Re: Fwd: Re: [Aus-soaring] GFA
Marketing Committee
richard
you've probably missed a little of what i am
saying.
i think the whole idea of this "movie" is great. put it on a dvd
with lucy learns to fly and give it to every aef we do (nearly 400 a year
for us) and the word will get round as the disk gets passed
around.
what i was saying is that the gfa could spend 250k australia
wide in a month and get little long term benefit. in my business we spend
about that per annum and that's in brisbane alone. if we stop the
advertising the work stops within a fortnight and we are selling a product 3
out of four people use.
what i would like to see is the gfa co-ordinate
the thing and pay to run off a few thousand disks for clubs to
distribute.
rob
--------- Original Message -------- From:
"Discussion of issues relating to Soaring in Australia."
<[EMAIL PROTECTED]> To: "aussoaring"
<[EMAIL PROTECTED]> Subject: Fwd: Re:
[Aus-soaring] GFA Marketing Committee Date: 03/08/04 02:38
sorry - my email address is [EMAIL PROTECTED]
....
and it's Wilpena Pound, I just can't type veyr
well =)
--- McLean
Richard <[EMAIL PROTECTED]>
wrote:
> Date: Tue, 3
Aug 2004 02:14:33 +1000 (EST)
> From: McLean Richard
<[EMAIL PROTECTED]>
> Subject: Re: [Aus-soaring] GFA
Marketing Committee
> To: Boonahgliding
<[EMAIL PROTECTED]>,
> "Discussion of issues relating to
Soaring in
> Australia."
>
<[EMAIL PROTECTED]>
> CC:
>
> If
the need to use or employ professionals is so
> 'beyond question' then
why is there so much good
> amateur stuff on the web? This is the age
of
> 'reality
> media' where the feeling of 'being right there'
is
> what sells - gritty, unpolished (to some extent
> anyway)
shots that show *reality* not staged, studio
> polish .. and with the
quality of the digicams
> available (which I've seen firsthand in the
last few
> weeks at my own club) I'm perplexed by all the fuss
>
about how hard everything is. All we want to do is
> collect some
snippets of good footage & put a short
> DVD together to catch
people's attention.Given a bit
> of co-ordination & some
volunteers it could cost us
> very little. Only small bites from each
bit of
> footage
> may be suitable (ie. not boring or
repetetive) so we
> need as much as we can get. I already have an
offer
> of
> some great material of wave at Wilpne Pound
(thanks
> Mark) - if anyone else has anything to contribute
>
then
> I am happy to collect/borrow until we can do
>
something
> with it.
> Please email me on [EMAIL PROTECTED] if you
can
> help out.
>
> Cheers,
>
> Richard
McLean
>
> --- Boonahgliding
<[EMAIL PROTECTED]>
> wrote:
>
>
---------------------------------
> the need to use or employ
professionals is beyond
> question. the firstquestion however is what
is/would
> the budget for such a project be -both for
designing
> a
> campaign and implementation - then you have
a
> frameworkfor the design and also feedback on
>
results.
> for what is a limitedmarket no advertising budget
>
however large may be cost effective in ourcase.
> i believe the answer
lies in what mike borgelt
> mentioned.
> atboonah we have enough
people coming and trying
> gliding.
> the problem hasbeen
keeping them interested and
> giving
> them value for money. the
k-13as our pride of the
> fleet was not helpful.
> the retention
rate andinterest grew dramatically
> with
> the purchase of the
k-21. we have nowordered a new
> (not second hand) single seater. the
club rooms have
> beenrenovated with more to follow and we have
good
> facilities at both ends ofthe strip. membership has
>
grown 30% in 18 months. we have just made
> allwives/children club
members as one "family
> membership" and all glider hirefor juniors
50% off.
> the best advertising we have had has been done for
>
acouple of give-away flights and we are most
> appreciative to those
mediaoutlets who have
> supported
> us. perhaps it would be
possible for the
> gfadevelopment officer to take this approach
as
> media
> outlets are often lookingfor "copy" and we
offer
> spectacular footage and excitement.
> i suppose mywhole
point is, clubs or any activity
> are/is only as vibrant as the
peoplewho drive the
> activity and some clubs will be advantaged
or
> disadvantaged bycircumstances including geographical
>
location.
> paid advertising we havedone rarely gives a
>
profitable
> return (the adelaide uni scenario is dead
>
setscary!!)
> word of mouth and membership activity win hands
>
downanyday.
> rob
> --------- Original Message --------
>
From:"Discussion of issues relating to Soaring in
>
Australia."<[EMAIL PROTECTED]>
> To:
"Discussion of issuesrelating to Soaring in
>
Australia."<[EMAIL PROTECTED]>
> Subject: Re:
[Aus-soaring] GFAMarketing Committee
> Date: 31/07/04
13:18
>
>
> The direction of thisproject is of some
concern; it
> suggests that we've learnt little fromprevious
>
adventures in this area.
>
> GFA Executive and Council has
beendown this road
> before in the past. I know - I was there.
Theone
> thing I recall from previous promotional ventures
>
was
> that glidingpeople, even dedicated gliding people
>
are
> not very good at it, especially inthe selection and
>
development of promotional material - movies,
> videos,brochures and
the like. Most of us who were
> still around at thattime will remember
the saga of
> the
> "two brochures".
>
> We approach
thechallenge from our background and
> experience, not understanding
thatthe people we are
> trying to reach usually see "gliding" in
a
> totallydifferent perspective. Quite a few people
>
in
> this listhave already come in enthusiastically with
> what
we think would be "goodstuff". While it is -
> for us - it probably
won't succeed inmaking the
> sport
> sufficiently attractive to
the outsider to want to
> have aflight with the view of "taking it
up".
>
> This exerciseneeds to be undertaken by a
>
professional
> public relations outfit, and wehave to be
prepared
> to
> sit on our hands and believe and implement
what
> theycome up with. We also have to be prepared to
>
pay
> what they askand it ain't cheap. These are two
> reasons
why we will almostcertainly not go down that
> road. Thus history will
berepeated.
>
> I wish the GFA committee well. However,
unless
> theydraw on significant expertise in the advertising
>
and promotional game fromwithin their own ranks, or
> are prepared to
seek same from elsewhere if theyare
> short in that area, I have to be
just a little bit
> sceptical of anyspectacular or even
significant
> results.
>
> Whatever they decide to do,it
won't be easy. We all
> know that gliding is a fantastic sport.
However the
> huge majority of the general population will
never
> be
> convinced.
>
> Sorry to be so gloomy,
but that's how it
is.
>
>
>
>
>
>
>
>
>
>
---------------------------------
>
>
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Find local movie times and trailers on Yahoo!
> Movies.
> http://au.movies.yahoo.com
>
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