harry medlicott wrote:
Robert,
What you are saying is just not correct. You should know better than try and justify this charge on the basis that its being paid by people other than GFA members. The price charged intro flights is inelastic - you just can't raise it by $20. The money comes straight out of clubs pockets. there is some justification for $20 when the extra days cover is utilised. Perhaps near metropolitan clubs able to charge +$100 can afford it. For winch launch clubs it is a charge of $120 per hour based on 10 minute flights and is a huge disincentive for those clubs offering low cost intro flights hoping to win new members. The increase from $5 for struggling clubs is obscene and will in the end be counterproductive to membership.
Harry

I have to disagree here. My general expierence (and this is supported by discussions I have had with a number of people) is that AEFs are pretty price insensitive. One club I am associated with raised its price considerably about 3 years ago - and increased their sales.

Many clubs are however undercharging for AEFs - look at what is being charged for the parachuting equivalent and we are pretty cheap! If clubs choose to absorb the price increase that is entirely their decision. Sorry to be so unreceptive on this but I strongly believe that widening our revenue base is essential - and getting the casuals to pay is far better than getting the members to pay.

--
Robert Hart                                  [EMAIL PROTECTED]
+61 (0)438 385 533                           http://www.hart.wattle.id.au

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