> > people actually use their RSS reader on a daily basis
> 
> RSS useage is pretty low - about 12% last count? RSS feeding 
> media... 1% of users download a podcast on a typical day - 
> http://news.bbc.co.uk/1/hi/technology/6175728.stm. It's the 
> realm of geeks.
> 

I'd disagree with this heavily, and when I read the article when it was
first posted I have to confess I went various shades of purple and said
things to the monitor that should not be repeated in such civilised
company. The concept of "downloading" a podcast is redundant. Its liking
asking someone how often they "receive a radio signal" on their
television. Other stuff downloads the podcasts for you, it not something
you do or are even aware of. If you had to ask joe schmoe on the street
what happened when you downloaded a podcast, with a rudimentary
understanding of podcasting, he'd most likely equate it to subscribing
to the feed. The study the article is based from is ridiculous, asking
technically correct but horribly worded questions, and thus the article,
and conclusions drawn based on it are just nonsense.

With that rant out of the way, I'd be interested (and this comes back
somewhat to statistics) in how many uniques the bbc feeds are hit from.
That would probably give a reasonably accurate view of % uptake across a
broad spectrum of the population. 12% sounds like a reasonable number -
but don't forget that ten years ago internet usage itself was at those
sorts of levels (no I can't cite my source, yes my figures might be off,
but the point still stands...). Its definitely on the increase - to a
point where I was talking with a Biology lecturer and he suggested
putting course news and lectures up in RSS format. I'd say its gone well
beyond geeks - although perhaps it remains the realm of people with the
intelligance and curiosity to ask "what does that orange button do",
which, lets face it, is probably a small number of today's mainstream
internet users.

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