Aha! Back in the day (about 4 years ago) BBC Web producers were measured on Page Impressions, rather than the now current Unique Users.
On older sites you'll find a lot of areas like galleries, articles, and quizzes that split content in to lots of subpages, and encouraged repeated clicking. This is not a coincidence... (This was, however, 4 years ago, and isn't something that goes on any more.) > That's a slightly cynical way of looking at paginating a > story over several pages. > > A less cynical way can be explained on the subject of web usability. > Usability experts will tell you that many users get rather > daunted by very long pages full of text, so the way round it > is to split the article over several pages. > > Which is the correct answer in this case, well I don't know. > However at the BBC we've done the latter a few times. - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/
