<< So - how, in your system when all media are free, do you reward
creativity? Or do you believe that creativity is not worth monetary
reward?>>

Most of what the media produces isn’t creative: it is formulaic and
componentised in much the same way as any factory that assembles work on a
production line. Of course, media production needs to be financed, but it
isn’t a scarce resource and it does warrant disproportionate returns.

If the media was truly creative, it wouldn’t struggle with how to make money
from its work. It is a confusion on the part of the media folk to think that
their work is somehow creative and unique.


-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Ian Betteridge
Sent: Thursday, June 14, 2007 2:13 PM
To: backstage@lists.bbc.co.uk
Subject: Re: [backstage] www.FreeTheBBC.info

On 12/06/07, Andy < [EMAIL PROTECTED]
<mailto:[EMAIL PROTECTED]> > wrote:

By definition something that can be infinitely replicated is NOT a
scarce resource.

I'm afraid that's not a tenable argument.

You're thinking of the "resource" as the bits. In fact, the "scarce
resource" is the creativity which made the first copy. So the only question
that matters is "how do you reward creativity?"

So - how, in your system when all media are free, do you reward creativity?
Or do you believe that creativity is not worth monetary reward?

Copyright exists to create a system of artificial scarcity, on the principle
that creativity deserves reward as it's a major positive activity for
society as a whole. Take away that system of artificial scarcity, and you'd
better have a replacement that can do the job just as well.

So please Andy- what's your replacement? Bare in mind that unless your
replacement can substitute for the economic activity supported by copyright,
you are going to reduce economic activity in general and thus make the world
(literally) poorer.

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