[totally off off-topic] Ertugrul defends BBC kettle plan Kent Ertugrul says there is no privacy issue with his concept of monitoring BBC kettles to target beverage advertisments to the kettle user. "With a Phorm-BBC-PAT-approved kettle, the request for electricity is first sent to several switching stations and analysed by our state-of-the-art beverage hisotry algorithms," said Ertugrul. "We can then determine the exact round of beverages the user is about to prepare, and offer our advertisers the chance to offer them something more suitable," he said. The technology was in its infancy, he said, because only four users had the talking kettles required to pass on the advertising message. "But it's only a matter of time before we have a worldwide BBC kettle which says 'wouldn't you really prefer a strong smooth nescafe gold' just before the user tips the device onto a bland green tea bag," said Ertugrul. "Or, if we've deteced a heavier usage pattern around management meeting times, we can kick in with the 'gold blend cafetiere' pitch. Sort of like those Lemsip adverts which threaten your career if you don't buy the product." "Once we can link this up to our Phorm Urinal package, we'll have a pretty good idea of what goes in and out of the BBC," he said. When asked about accuracy of urinal data, Ertugrul said "Most of the data gets aggregated into very very few hands."
[Thank-you and goodnight :-) ] On 17/04/2008, Michael <[EMAIL PROTECTED]> wrote: > > It has been properly PAT tested, etc yes :-D > > > > Michael. > > - > Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please > visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. > Unofficial list archive: > http://www.mail-archive.com/[email protected]/ > - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/
