2009/10/8 Mo McRoberts <[email protected]> > > On 8-Oct-2009, at 10:25, Alia Sheikh wrote: > >> I think everyone can get caught up in finding a technical solution that >>>> doesnt exist. There might not be a technical solution. There is probably >>>> a >>>> solution. >>>> >>> > > Okay, I’ll bite. > > .... >
Very simple: - Global licence for content, - Seperate regional licence for advertising genres tied to that content, Then: - Recognising that due to the low marginal cost of reproduction and the abundance of bandwidth monopoly rents on spectrum/distribution of content are unfeasible and that endeavouring to artificial create shortage via DRM is a technical cul-de-sac You refocus the business model: - Recognise that the new "scarce resource" is the limited time a person has. - Recognise the convergence of digital content and as creating complementary goods of each format - Recognise the convergence of digital devices as creating a unified platform for delivery of these goods - Sell a single version, which can be stored, upgraded and retrieved on-demand, to people. - Sell "relationships", not units, to people. Digital content allows us to stop thinking in terms of individual sales and start thinking of individual relationships. _____________________ Michael Walsh Mobile: +44-(0)771-2524200 Mobile: +353-(0)85-1278212 Email: [email protected] Web: http://www.digitalrightsmanifesto.com Blog: http://digitalrightsmanifesto.wordpress.com
