Exactly, except I would not go for ads : the communities you are tapping
into already exist and have "meeting points"...

2010/7/3 Xavier Antoviaque <[email protected]>

>  Hi,
>
> I've listened to the audio of the minimum viable product presentation you
> gave Josselin, and it was an interesting discussion to hear! (cf
> http://venturehacks.com/articles/minimum-viable-product )
>
> It definitely goes for the arguments you having putting forward, and I'm
> retaining the following points:
>
>    - We need to test game framing & audience - just like you said : )
>    - It doesn't necessarily require to actually develop the concept -
>    running ads and seeing if people click is a good test by itself (which is
>    what motivated me to start the campaigns, cf my previous post - even 
> without
>    a complete framing, it could already be interesting to confirm if the
>    concept of "hacking" websites makes people react and click)
>    - Which means that, while we develop the concept, we can certainly use
>    ads even before developing anything to test the effect it has on people
>    seeing the ad (aka "smoke testing")
>
> What do you think? Do you see anything else?
>
> Xavier.
>
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