> 37signals (authors of Getting Real) have built their company around a
> certain degree of confidence/arrogance - it's their way or the highway.
> They are doing alright for themselves.

Apple might be another great example of this concept. iTunes sucks badly for 
anyone who wants to have control over his music collection. But still it's 
probably the single most used audio player. (thanks to iPod too...)

-- 

Michael
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