There's lots of help and guidance available once you're logged into 
https://partner.steamgames.com/.

I've used the partner site a lot and would be quite happy to handle it 
for Blender, if I'm trusted enough. :)

On 28/08/2013 1:36, Jan Albartus wrote:
> Hi all,
>
> Some things concerning the actual publishing of Blender on Steam. I
> don't know if this is to soon to discuss, but I think some of the issues
> need to be tackled before Blender can appear on Steam.
>
> Blender is available as 32-bit and 64-bit applications on various
> platforms. I assume Steam has functionality to auto-detect and
> downloading the correct Blender version for that. Using 64-bit versions
> on a 64-bit platform is preferred.
>
> The actual Publishing part of Blender onto the Steam store; I assume
> Valve is willing to assist in this matter? Would Valve just take the zip
> files from Blender.org after a new Blender has been released?
>
>
> Besides the software itself, Steam also requires some artwork assets:
>
> - Screen-shots: The Steam store page shows screenshots for the
> application. 6 Blender screenshots can be found here;
> http://www.blender.org/blenderorg/blender-foundation/press/
>
> - Application banner/graphic in different sizes: These graphics show up
> on store pages, community pages and games library. I did some research
> but could not find any specific information about sizes and formats. I
> would assume these need to be prepared as well before Blender is put on
> Steam. Maybe JP could provide some details. People can check out the
> steam store to get a feeling how these images are used.
>
> Regards,
> Jan 'LOGAN' Albartus
>
>
> On 2013-08-28 10:00, Jan-Peter Ewert wrote:
>> Hi Ton,
>>
>> We are currently working on improving the ingestion process for various file 
>> formats on our end, but that is indeed an entirely different topic. I don't 
>> expect an import path for .blend files to happen anytime soon, since these 
>> can do a lot more than what we will probably ever need.
>>
>> A more realistic goal would be to work on improved import and export paths 
>> between Blender and game engine files, including solid support for character 
>> rigging, weight maps, facial animation setups etc. Doing that within Blender 
>> plugins and making these available both to the general Blender community at 
>> Blender.org and via Steam seems to be the best way from my perspective to 
>> gain momentum.
>>
>> I believe the right order should be to bring the current version of Blender 
>> to Steam soon, with a few useful existing plugins included in the initial 
>> download or as DLC, and to go from there in making people on Steam 
>> interested in Blender. That's something that could happen within the next 
>> couple of weeks within our regular release calendar.
>>
>> Best, Jan-Peter
>>
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