The most interesting part I found about this is that Montreal employes a
"Transportation Demand Management Coordinator".   
-------------------------------------------------------------------------
--
Taming the automobile in Montreal's core
 
City cordons off 10 downtown blocks in symbolic attempt to combat
pollution
 
By INGRID PERITZ

MONTREAL -- Montreal loves a street party and finds almost any excuse to
hold one. Streets are routinely shut to traffic for jazz concerts and
antiwar protests, for Santa Claus parades, Grey Cup parades and parades
of
glistening Ferraris.

But yesterday, as summer closed with a last gasp of sunshine, the city
decided to hold one of its most audacious street parties of the year: a
downtown celebration to ban cars.

For more than five hours, horns were quiet and exhaust fumes missing
while
the heart of Montreal hummed gently with the sounds of bicycles, scooters
and the unhurried rhythm of feet.

Ste-Catherine Street, normally a cauldron of edgy motorists and
jaywalking
shoppers, looked like a European-style pedestrian walkway. Most
strikingly,
it was quiet.

In a largely symbolic gesture at greening the city, Montreal joined about
1,000 cities from Brussels to Bangkok for Car-Free Day, an international
movement to tame the polluting automobile.

The event began in France five years ago and has spread to a half-dozen
Canadian cities, including Ottawa and Toronto. But the rest of Canada
marked
the day over the weekend, leaving Montreal to become the first and only
city
in the country to tamper with North American car culture on a weekday --
and
in its central business district, to boot.

The distinction led Mayor G�rald Tremblay, standing amid a noon-hour
crush
of pedestrians ambling down the middle of Ste-Catherine Street, to wax
Kennedy-esque in his enthusiasm.

"Some men see things as they are and say why. I dream of things that
never
were and say why not," he said in an interview. "You can make all the
nice
speeches you want about the Kyoto accord and sustainable development. In
Montreal, we said: We're going to change things."

In its end-of-day tally, the city claimed victory in its experiment.
Ridership on Montreal's M�tro rose by 10 per cent, or 16,000 more riders.

Of course, not everyone was seized with giddy pleasure at the relaxed
ambience in the city core. With his Pepsi delivery truck stuck in a
laneway
jammed with verboten vehicles, Pierre Tourangeau found little to
celebrate.

"Do they do stupid things like this in Toronto? You can't block off
downtown
Montreal. This isn't a village; it's a big city."

Across the street, a sullen Zengin Yildirim surveyed his half-empty
parking
lot and shook his head. The attendant next door, George Mikalakis, had
his
feet up on a chair and was smoking a cigarette. Both men said nearby
streets
had already been closed this summer during an antiglobalization protest,
for
the Gay Pride parade, and for the annual Caribbean festival, Carifiesta.

The festival of keeping-out-cars seemed to be their last straw.

"It's ridiculous. We're downtown, where most people work," Mr. Mikalakis
said. "If they can't get there by car, forget it."

Downtown businesses balked at Montreal's initiative from the start.
Accounting and legal firms sent disapproving letters. Parking-lot owners
even threatened legal action. The closing affected 1,000 businesses, from
high-rise offices to street-level caf�s.

Faced with the protests, Montreal reduced the perimeter of the no-car
area
to about 10 city blocks and scaled back the hours to exclude rush hour.
Businesses were still not overjoyed.

"Holding the downtown hostage to stage activities and generate publicity
is
good for those who believe in the cause," said Andr� Poulin, executive
director of Destination Centre-Ville, which represents 7,500 downtown
businesses. "But for those who conduct business downtown, who pay rent,
who
pay taxes, they're the ones suffering."

Car-Free Day unfolded in large and small cities around the world,
affecting
more than 100 million people in Europe alone. In central Paris, police
turned away cars and city hall lent out free bikes.

In Britain, at least 62 cities closed roads to traffic, and car lovers
were
offered a phrase book on bus etiquette.

In Rome, officials organized information seminars, though cars continued
to
flow through the congested Italian capital. Eleven cities across Italy,
including Padua, Palermo and Siena, elected to reclaim the streets from
cars.

Montreal may be an unusual candidate to become the Canadian leader when
it
comes to taming cars. The city is legendary for drivers' rule-the-road
mentality. Battles play out daily at street corners between motorists and
pedestrians -- one reason Montreal authorities still refuse to let cars
turn
right on red lights, though Quebeckers can do so in the rest of the
province.

Some said Montreal's gesture is a sign that the curb-the-car movement has
moved from the margins to the mainstream. In 1976, idealists led by
legendary activist Bicycle Bob Silverman covered themselves in ketchup
and
lay down on Ste-Catherine Street for a "die-in" to denounce the
"autocracy"
that dominated the city.

Yesterday, Mr. Silverman came downtown -- standing up -- while
pedestrians
filled the streets nearby to watch a rock band belt out music on the
plaza
at Place Ville Marie, Montreal's landmark business address.

"This is historic," Mr. Silverman said. "It's a magnificent move. It's
recognition that cities are for people, not for cars."

At least it was in Montreal yesterday, for 5� hours.

http://www.globeandmail.com/servlet/ArticleNews/TPStory/LAC/20030923/UCAR
SN/
/?query=taming

---
Ryan Lanyon
TDM Coordinator, Promotion
City of Ottawa
www.ottawa.ca/travelwise



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