Don't see how you can consider this to be cheating. You can set the default
at whatever you wish, as long as you bring it to the customer's attention
Frankly, I prefer to sell everyone 10 years and collect all the money
upfront and save on the expense of billing them for renewals.
I also offer a discount for multiple year registration.
Realistically, most chose the one year option.
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]]On Behalf Of Sergei Kolodka
Sent: Friday, December 08, 2000 7:09 AM
To: Kirk Fletcher
Cc: [EMAIL PROTECTED]
Subject: Re: Marketing strategies...
Hello Kirk,
KF> Now for my sales tip... others probably do it already, but if you
KF> don't - I can recommend it. When people register a domain, they
KF> have the select box with 1 to 10 years. Initially - this was set
KF> to default to 1 year. I found that when I changed the default to
KF> 2 years - most customers left it at 2 years. Some changed it to
KF> one, but in most cases they leave it at 2.
Yes, fair cheating the name of this tip. Why not ten years ? :)
But, personally i prefer to leave that customer with one year
to receive revenue next year, just to safe business.
After really hard first year you can just collect renewals from
existing customer, have a planned income for all year and spend
more time for new customers. In your case it possible only after
second year in business.
But for short term it's a good tip.
Regards
Sergei Kolodka
[EMAIL PROTECTED]
[EMAIL PROTECTED]
