I remind Hw that when GW Micro sends teasers they are very
effective because they are actually something we as like people
can use.
----- Original Message -----
From: "Joseph Lee" <[email protected]
To: "'Alex Hall'" <[email protected]>, "'bn'"
<[email protected]
Date sent: Thu, 24 Jun 2010 07:33:14 -0700
Subject: RE: [Braillenote] new hw product teaser email
Hi Alex,
I received that email too - if someone can tell us what that part
of the
image shows... I guess there will be diverse responses to
this...
Cheers,
Joseph
-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Alex
Hall
Sent: Thursday, June 24, 2010 7:30 AM
To: bn
Subject: [Braillenote] new hw product teaser email
Hi all,
I just got a teaser email from hw about a new product. As with
the
Apex marketing campaign last fall, it is only images! I sent the
following email to hw support and I will let you know if I
receive an
answer, and what they say.
Hello,
I just received an email about a new HW product. However, as a
blind
person, it told me nothing except that the device is thin (though
I am
not sure how thin, or in reference to what - a thin computer
tower is
thick compared to a PDA, but not compared to a larger computer
tower).
What does the image in the teaser email contain? As with your
Apex
teasers, you are sending BLIND customers PICTURES, and not
describing
anything!! I thought we (the users) had made it clear in the Apex
campaign that this strategy does NOT work and is quite
frustrating to
us, the people to whom you are hoping to sell this mystery
device. At
least tell us what the picture contains! Why is this so
difficult, to
describe a picture to an audience you know cannot see it? If
nothing
else, could we, the users, please have an explanation as to just
what
you hope to accomplish by doing this? Our only recourse is to
enlist
the help of a sighted person, even though Humanware is supposed
to be
all about empowering their customers and making them independent!
I apologize if this message is somewhat harsh, but this marketing
practice is, in this blind user's opinion, in very poor taste and
not
in the least effective.
--
Have a great day,
Alex (msg sent from GMail website)
[email protected]; http://www.facebook.com/mehgcap
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