Alex!
I know many of those on this list may be from North America, in the UK parliament and such circles when there's total agreement a chorus of "HERE" HERE" rings out!
I say "here here"!!
Peter

----- Original Message -----
From: Alex Hall <[email protected]
To: bn <[email protected]
Date sent: Thu, 24 Jun 2010 10:30:25 -0400
Subject: [Braillenote] new hw product teaser email

Hi all,
I just got a teaser email from hw about a new product. As with the
Apex marketing campaign last fall, it is only images! I sent the
following email to hw support and I will let you know if I receive an
answer, and what they say.

Hello,
I just received an email about a new HW product. However, as a blind person, it told me nothing except that the device is thin (though I am not sure how thin, or in reference to what - a thin computer tower is thick compared to a PDA, but not compared to a larger computer tower). What does the image in the teaser email contain? As with your Apex teasers, you are sending BLIND customers PICTURES, and not describing
anything!! I thought we (the users) had made it clear in the Apex
campaign that this strategy does NOT work and is quite frustrating to us, the people to whom you are hoping to sell this mystery device. At least tell us what the picture contains! Why is this so difficult, to describe a picture to an audience you know cannot see it? If nothing else, could we, the users, please have an explanation as to just what you hope to accomplish by doing this? Our only recourse is to enlist the help of a sighted person, even though Humanware is supposed to be
all about empowering their customers and making them independent!

I apologize if this message is somewhat harsh, but this marketing
practice is, in this blind user's opinion, in very poor taste and not
in the least effective.

--
Have a great day,
Alex (msg sent from GMail website)
[email protected]; http://www.facebook.com/mehgcap

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