--- In [EMAIL PROTECTED], [EMAIL PROTECTED] (Yanni Cooper) wrote:
>Dan Minette wrote:
> > But what company will shell out the cost for the PR value.  What would 
>the
> > cost be, 100 billion?  That's a big investment in PR to make back.
>
>I dunno... companies regularly spend amounts approaching 10
>billion on advertising during the superbowl right?

I just looked up the numbers and obtained 150 million for the day's revenue 
in '99.  That's almost 2 orders of magnitude lower than 10 billion. I 
realize that 2000 set a record, but I think it wasn't over 200 million for 
the entire day for Fox.  So, 100 billion would be 500 times as much.

I cannot imagine each day of a Mars trip grabbing the people's attention 
like one day of the super bowl.


Dan'm Traeki Ring of Crystallized Knowledge.
Known for calculating, but not known for shutting up




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