On Sun, 11 Mar 2001, Christopher Gwyn wrote:

> Julia Thompson wrote:
>       {snip}
> > Any advertiser that wants to send me a case of Depends is free to
> > do so, and I promise I'll stay on the couch for *their* commercials.
>       I've thought for a long time that companies ought to run a knowledge
> quiz based on their commercials. Something that would require people
> to *watch* the commercials if they wanted to have a good chance of
> winning. And perhaps a Creative Writing contest for critiques of
> their commercials. Commercials as soap opera (there was a great
> series of coffee commercials several years ago). In other words make
> commercials that people will want to tape and watch, and commercials
> that - if you're watching a tape - you'll want to watch. 

New England Telephone had one series of commercials awhile back that was
very popular, had many people eagerly waiting to see what would come next.

A few commercials I like.  Many I can't stand.  Some campaigns could go on
for awhile and I'd enjoy them.

        Julia


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