At 06:45 AM 7/17/01, Jeroen wrote:
>It's a bit more complex than that. First they'll make a product we have done
>without all our lives, then they advertise it to make us believe we actually
>want that product and can't live without it, and then they sell it to us.
>:-)
>
>Welcome to the wonderful world of marketing. :-)
Better Than Sliced Bread?
Coming Soon: Individually Wrapped Slices of Peanut Butter
July 17
� The days of the perfect peanut butter sandwich may be here.
Pre-sliced peanut butter is on its way to U.S. store shelves in test
markets, food researchers from Oklahoma State University said Monday.
The new form of peanut butter, which will come in individually wrapped
plastic sheets, is the product of more than three years of intense
research, and 500 different formulas.
"It looked good, it tasted good. We were excited," said William McGlynn,
part of the team at Oklahoma State that worked on the project. "Their
biggest hurdle was to get the peanut butter so it wouldn't stick to the
wrap. But don't ask them how they did that."
The peanut butter comes individually wrapped in plastic sheets, like sliced
cheese. A package of 16 one-ounce slices is expected to cost about $2.50
and start selling soon in Wal-Mart stores in Oklahoma and the Dallas-Fort
Worth area, McGlynn said.
"The kids can make their own peanut butter sandwiches without making a
mess. It's all about convenience."
Institutional customers, such as school cafeterias, also have expressed
interest in uniform portions, he added. Only creamy peanut butter will be
available at first, but McGlynn said researchers were hard at work on
crunchy slices.
ABCNEWS Radio's Michael Barr and affiliate KTUL in Tulsa, Okla.,
contributed to this report.
Copyright � 2001 ABC News Internet Ventures.
Q. E. D.
-- Ronn! :)
