On Wed, Nov 06, 2002 at 12:34:05PM -0600, Reggie Bautista wrote:
> The current add campaign has gotten away from that.  Now, it's "Send a 
> Card. They'll never forget you remembered."  But obviously, it's in any 

That's much better.

> company's best interest to sell their own product, not product made
> by some other company.  You wouldn't expect to see a Ford ad that
> suggests you buy a car but doesn't list a specific brand name, would
> you?

Then target the buyer, not the receiver of a gift. Anyone could come up
with a less offensive campaign (with good name-recongnition) than that
long-running Hallmark one.


-- 
"Erik Reuter" <[EMAIL PROTECTED]>       http://www.erikreuter.net/
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