I wrote:
> The current add campaign has gotten away from that. Now, it's "Send a > Card. They'll never forget you remembered." But obviously, it's in any
Erik replied:
That's much better.
Me:
> company's best interest to sell their own product, not product made > by some other company. You wouldn't expect to see a Ford ad that > suggests you buy a car but doesn't list a specific brand name, would > you?
Erik:
I think the theory was to shame the buyer of a card into thinking they would be perceived badly if they purchased a different brand. That's targetting the buyer, albeit in a negative way... Honestly I agree, I don't think the old campaign was particularly good. That, and I'm a little tired of friends and family members taking a card they received from me and immediately turning it over, then looking at me to see how I reacted to their "joke." No, I've never had that done to me, honestly... ;-)Then target the buyer, not the receiver of a gift. Anyone could come up with a less offensive campaign (with good name-recongnition) than that long-running Hallmark one.
Reggie Bautista
VFP When you care enough to let an ad campaign drop...
Disclaimer Maru
Disclaimer: This email does not reflect the opinion of Hallmark Cards, it's owners, business partners, or any of it's subsidiaries.
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