Dan Minette wrote:
>
> ----- Original Message -----
> From: "Julia Thompson" <[EMAIL PROTECTED]>
> To: "Killer Bs Discussion" <[EMAIL PROTECTED]>
> Sent: Tuesday, March 25, 2003 9:29 PM
> Subject: Re: Music Re: Sullivan on the BBC
>
> >
> > Accurate is better than pretty. Both together are nice, but accurate is
> > more important, IMO.
>
> Alas, that's not true for sales. You don't sell the steak, you sell the
> sizzle.
But the inside of the manual isn't seen until after you open the
shrink-wrapped package containing the software and then actually *need* to
refer to the darn thing.
Put your pretty-ing up effort in the outside packaging of the product.
Nobody fooled by sizzle is going to open the Furnished Materials[1]
anyway.
[1] FM in RTFM has to stand for *something*, and that's something you can
get away with using on the phone with a customer.... At least, that's how
the button vendor explained it to someone this past weekend who was
looking at buttons reading "RTFM" and "RTFMA"[2]....
[2] "A" in "RTFMA" means "Sir" or "Ma'am" if you're talking on the phone
with a customer. If you're not, it stands for something rude that
actually begins with "A".
Julia
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