The conventional wisdom on the main network news
broadcasts is that they lose money significantly. That may be incorrect (I'm not a media expert) but my
impression is that they are treated as loss-leaders. The demographics of their audience are _extremely_
old, and advertisers generally pay much lower rates
for elderly eyeballs.
I'm astounded that this perception persists... but since the media treat the media as a virtually taboo subject for real journalism, I suppose it shouldn't surprise me.
They are very profitable.
Nick
-- Nick Arnett Director, Business Intelligence Services LiveWorld Inc. Phone/fax: (408) 551-0427 [EMAIL PROTECTED]
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