Many men fear the D-word ("dancing? err....")
Women who want to invite men should say "Hey, want to come to a PARTY with
me?"
--------------------
Lindsay Morris
CEO, TSMworks
Tel. 1-859-539-9900
[email protected]
On Thu, Apr 29, 2010 at 1:47 PM, Luke Donev <[email protected]> wrote:
> The post on walk-throughs for new dancers got me thinking about
> recruiting new dancers. This straddles dance caller and dance
> organizer, but I'd like to hear people's responses.
>
> I'm curious about people's experiences recruiting new dancers. I've
> seen several dances that do a lower cost for first time dancers to try
> to lower the barrier for entry. Has any group tried doing a coupon for
> a discount when they come back a second time?
>
> I feel like the venues for dances are usually such that folks don't
> randomly wander in. If folks show up for a first time, they've decided
> to come (or were brought). Does knowing there is a discount for first
> timers help make them come? When there is a discount, how often do the
> first timers know that coming in? I'm pondering the scenario where you
> charge full price for the first time, when they've committed to coming
> out, and then give them a coupon to come back at a discount price
> their second time.
>
> I know a lot of people who tried contra once and were hooked, and I've
> seen people who try for a little bit and then never come back. Is it
> worth trying to up the likelihood of a second experience, at what
> fractional cost for the first? Or should the focus be on that first
> experience, and making the barriers for entry as low as possible?
>
> If a group has the resources, then it can just say that the first two
> dances are cheaper, but I feel like giving someone a reminder,
> business card sized, with the website to check for more information,
> is a nice way of having them think about the dance at least once more.
>
> Do callers doing one night gigs announce local dance options if they
> know them? Or do you only talk about it with the folks who come up and
> ask? Presumably if a caller has been brought in, the organizer of the
> party knows the folks at the party and the local dance scene. Is it on
> the caller or the organizer to spread information about other chances
> to dance? And do you broadcast wide, or focus on the folks who seem
> really in to it. I think culturally, at a societal level, we've lost
> the sense that we can dance after our 20s at things besides weddings,
> which is a real shame.
>
> --
> Luke Donev
> http://www.lukedonev.com
> [email protected]
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>
