be careful*** PARTY means BEER! :-)

On 4/29/2010, "Lindsay Morris" <[email protected]> wrote:

>Many men fear the D-word ("dancing? err....")
>
>Women who want to invite men should say "Hey, want to come to a PARTY with
>me?"
>
>--------------------
>Lindsay Morris
>CEO, TSMworks
>Tel. 1-859-539-9900
>[email protected]
>
>
>On Thu, Apr 29, 2010 at 1:47 PM, Luke Donev <[email protected]> wrote:
>
>> The post on walk-throughs for new dancers got me thinking about
>> recruiting new dancers. This straddles dance caller and dance
>> organizer, but I'd like to hear people's responses.
>>
>> I'm curious about people's experiences recruiting new dancers. I've
>> seen several dances that do a lower cost for first time dancers to try
>> to lower the barrier for entry. Has any group tried doing a coupon for
>> a discount when they come back a second time?
>>
>> I feel like the venues for dances are usually such that folks don't
>> randomly wander in. If folks show up for a first time, they've decided
>> to come (or were brought). Does knowing there is a discount for first
>> timers help make them come? When there is a discount, how often do the
>> first timers know that coming in? I'm pondering the scenario where you
>> charge full price for the first time, when they've committed to coming
>> out, and then give them a coupon to come back at a discount price
>> their second time.
>>
>> I know a lot of people who tried contra once and were hooked, and I've
>> seen people who try for a little bit and then never come back. Is it
>> worth trying to up the likelihood of a second experience, at what
>> fractional cost for the first? Or should the focus be on that first
>> experience, and making the barriers for entry as low as possible?
>>
>> If a group has the resources, then it can just say that the first two
>> dances are cheaper, but I feel like giving someone a reminder,
>> business card sized, with the website to check for more information,
>> is a nice way of having them think about the dance at least once more.
>>
>> Do callers doing one night gigs announce local dance options if they
>> know them? Or do you only talk about it with the folks who come up and
>> ask? Presumably if a caller has been brought in, the organizer of the
>> party knows the folks at the party and the local dance scene. Is it on
>> the caller or the organizer to spread information about other chances
>> to dance? And do you broadcast wide, or focus on the folks who seem
>> really in to it. I think culturally, at a societal level, we've lost
>> the sense that we can dance after our 20s at things besides weddings,
>> which is a real shame.
>>
>> --
>> Luke Donev
>> http://www.lukedonev.com
>> [email protected]
>> _______________________________________________
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>> http://www.sharedweight.net/mailman/listinfo/callers
>>
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