On Tue, 9 Nov 2004 13:50:45 -0500 "Tony Vaccaro" <[EMAIL PROTECTED]> wrote:

> But as I have said before...we had a speaker at LOG....recently...and a
> bunch of us were talking to him about this...he was one of the old Lotus
> employees..
> 
> It was his job to order the badges..and he said that one day CC just asked
> him to get different color badges...and he did. He also that it was better
> because the black ones were cheaper...which is what Colin was always looking
> for anyways.

Yeah, great.  But until someone puts a name to this person, and there's
an independent check on what his position in the organisation was, it
doesn't count for much.  (Give me a name and the next time I see Fred
Bushell I'll ask him...)  Cheaper is one consideration, but in that
case why fit badges at all?  Everyone knows that an Elan is a Lotus, you
cannot mistake it for anything else, so why not save the money on badges
completely? 

For that matter, why bother putting the Lotus name on the engine
cam-covers?  Or on the steering wheel?  Or on the wheel centres?


The fact is that marketing requirements dictate that the maker's name is
on the car where it can be seen from the outside, and from the inside,
and frequently on the engine too.  Once they're forced to do that, the
cost of a one colour versus a two colour badge is hardly significant.


Mike
-- 
Mike Causer                          Email - mailto:[EMAIL PROTECTED]
GPG KeyID 1C2DDA07                       WWW - http://www.mikecauser.com
Flood the fen again! - Wicken Fen enlargement - http://www.wicken.org.uk


 
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