On Wed, Oct 04, 2017 at 12:03:44PM -0700, Tom Gardner wrote:
> [...] can I assume that the other ads u found were also CompuAdd clone
> ads? CompuAdd is really interesting because it clearly predates the
> CAM meeting in early 1989.  Here is a quote from the March 9, 1989,
> CAM minutes

Hmm, interesting! I went back and had a more careful look; CompuAdd seem
to be the earliest to use the term IDE in their ads, but they weren't
the only ones in early 1989.

Here are all the mentions of IDE (in the hard disk sense) in Infoworld
from January to May 1989:

1989-03-20 (and repeats), Dell System 325 ad: "... talk directly with a
computer expert. And ask things like, 'What's the difference between IDE
and ESDI?'"
https://archive.org/stream/Infoworld-1989-03-20#page/n23/mode/2up
https://archive.org/stream/Infoworld-1989-03-27#page/n31/mode/2up
https://archive.org/stream/Infoworld-1989-05-22#page/n31/mode/2up
(Earlier versions of that ad used similar wording but suggested asking
about other things, e.g. "What is page mode interleaved memory?")

1989-04-10, Mission Cyrus Group article: "... and SCSI and IDE hard disk
controllers."
https://archive.org/stream/Infoworld-1989-04-10#page/n5/mode/2up

And in PC Magazine from January to May 1989:

1989-01-17 (and later), CompuAdd's ads:
https://archive.org/stream/PC-Mag-1989-01-17#page/n193/mode/2up
https://archive.org/stream/PC-Mag-1989-01-31#page/n161/mode/2up
https://archive.org/stream/PC-Mag-1989-02-14#page/n233/mode/2up
https://archive.org/stream/PC-Mag-1989-02-28#page/n193/mode/2up
https://archive.org/stream/PC-Mag-1989-03-14#page/n275/mode/2up
https://archive.org/stream/PC-Mag-1989-03-28#page/n271/mode/2up
https://archive.org/stream/bub_gb_jGnF7KJsyBQC#page/n247/mode/2up
https://archive.org/stream/PC-Mag-1989-04-11#page/n247/mode/2up
https://archive.org/stream/PC-Mag-1989-04-25#page/n75/mode/2up
https://archive.org/stream/PC-Mag-1989-05-16#page/n233/mode/2up

1989-01-31, Diversified Technology ad: "SCSI, ST506, IDE"
https://archive.org/stream/PC-Mag-1989-01-31#page/n221/mode/2up

1989-05-16 had an article on "Choosing a hard disk and controller",
which doesn't use the term IDE, even though the CompuAdd ad in the same
issue does: "You have your choice of three interfaces: ST506, ESDI, and
SCSI." It mentions IBM and Compaq oddballs too.
https://archive.org/stream/PC-Mag-1989-05-16#page/n263/mode/2up

I also searched for "electronics" to catch the full phrase, but no
mentions of it other than CompuAdd. This is of course limited by what
issues archive.org has, and what their OCR picks up.

Cheers,

-- 
Adam Sampson <[email protected]>                         <http://offog.org/>

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