Look into mutipart and offer both html and plain text in the same email.
This allows the client to view it as they see fit.

If you do send html it has a much more restrictive implementation than html
and css for a webpage so study up on what you can and can't do.
Mailchimp has some great info about this.


On Fri, Feb 2, 2018 at 1:36 AM, Nicolas Kovacs <i...@microlinux.fr> wrote:

> Hi,
> This question is not exactly CentOS-related strictly speaking, but here
> goes. I'm running a few newsletter servers for myself and a handful of
> clients on public CentOS servers with PHPList.
> For the last twenty years or so I've followed the basic rule that mails
> should have no formatting whatsoever, only simple text. And now I wonder
> if that basic rule of netiquette also applies to newsletters.
> I'm a subscriber to a series of tech-related newsletters, and I couldn't
> help but notice that they all seem to be HTML-formatted, even those from
> respectable hardcore geek groups.
> So my somewhat naive question: is HTML formatting acceptable in
> newsletters?
> Cheers,
> Niki
> --
> Microlinux - Solutions informatiques durables
> 7, place de l'église - 30730 Montpezat
> Site : https://www.microlinux.fr
> Blog : https://blog.microlinux.fr
> Mail : i...@microlinux.fr
> Tél. : 04 66 63 10 32
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