" the more common outcome will be integrating "softer" studies like sociology and anthropology alongside the "hard" disciplines like finance and marketing."
One of the major reasons for integration is technology. With social networking sites, YouTube, twitter, and the like, everyone is now a producer and a broadcaster. Sociology and anthropology blur, because the concept of community is now fuzzy. A community can now be broadly diverse geographically, take a look at this RC group. Even self-professed tech-Neanderthals like Billy have enthusiastically joined the virtual social world. He sends us amazing news from far flung places regularly, and we get intelligent responses from China. Amazing. As for marketing, the amount of data available for mining through Web and handheld wireless communiqués is mindboggling. There has to be a goldmine somewhere in all of the data. In fact, Google did a pretty good job of figuring out how to make money by integrating of the ever-growing pile of virtual data. If you have a product and an Internet connection you can sell it in creative ways that are beyond my imagination. Handheld devices like IPhones and Blackberries will give way to new and marvelous devices powered by Android. The world is now a community. Chris _____ From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Monday, January 04, 2010 7:39 PM To: [email protected] Subject: Re: [RC] My Favorite Prediction for 2010 Ernie : " integrating "softer" studies like sociology and anthropology alongside the "hard" disciplines like finance and marketing. " Whoever wrote this never had classes under some of my social science professors. One of the hardest classes I ever took was anthropology at UMass. Well, it was a 400 level course, but it was damned hard, I gotta tell you. Nothing "soft" about Dr X. That semester I put in more work on that course than on the other 4 classes combined. OK, OK, I'm being curmudgeonly again. Couldn't resist, it was too big of a target. :-) Billy ---------------------------------------------------------- In a message dated 1/4/2010 5:26:42 P.M. Pacific Standard Time, [email protected] writes: Hi Billy, On Jan 4, 2010, at 5:10 PM, [email protected] wrote: Ernie: I have no idea whatsoever what the prediction you sent actually says. We are doomed to governance by the wet behind the ears set ? Banks will be replaced by borrowing from your buddies ? Math-based courses will become obsolete and from now on most school classes will be touhcy-feely group gropes ? Well, I have a hunch these exaggerations are not the intention, but there is a sense where you can interpret things this way. Only if "you" are being curmudgeonly. Which is my prediction for 2010: that you will be. :-) But the idea of predictions for 2010 is a good one. How about a call to RC-ists for one "best guess" forecast for 2010 ? Deadline for entries, January 15 ? Sound like a plan ? Might be fun. Go for it. As for me, let me rephrase/summarize that previous prediction as follows. ---- During the 20th Century, organizational theory and corporate behavior was driven by: a) The need to manage a Scarcity of Information b) A Newtonian World View + Physics Envy that idolized hard numbers above everything else c) A sharp distinction between high-level "thinkers" and low-level "doers", which for the latter reinforced a clear separation between "work" and "life." In the 21st Century, corporations will "rediscover" the value of actual human relationships in building effective organizations. This will percolate throughout the decade, but eventually lead to a dramatic rethinking of the foundational assumptions of traditional management thinking. While there will no doubt be some excesses such as you postulate, the more common outcome will be integrating "softer" studies like sociology and anthropology alongside the "hard" disciplines like finance and marketing. ---- - Ernie P. Billy ------------------------------------------------------------------- In a message dated 1/4/2010 2:33:42 P.M. Pacific Standard Time, [email protected] writes: :-) -enp http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/12/5_pre dications.html 2- Radical Remodeling: The social media form of organization found in Facebook and Twitter spread to business, healthcare, education and, politics. This is Gen Ys technology platform and the 16-27 year-old demographic cohort take social media with it as it takes power and moves through its life cycle. Design Thinking, behavioral economics, social media, social business, and new military strategy flow into a new paradigm of organization, process and action. A culture-centric, behavior-focussed model replaces the current rationalistic, math-based, theoretical economic model. Bye-bye to the Chicago school of economics. Hello Harvard. The valuation of friendships and relationships in general begins to replace the value of transactions in the economy. Personal networks will increasingly determine wealth. New consultancies spread the word in business culture and healthcare. The Ford Foundation sponsors a complete overhaul of the MBA curriculum to reskill business school graduates, with a special focus on ethnography, sociology and design thinking. = _______________________________________________ Centroids mailing list: [email protected] http://radicalcentrism.com/mailman/listinfo/centroids_radicalcentrism.com Archives at http://radicalcentrism.org/pipermail/centroids_radicalcentrism.com/ _______________________________________________ Centroids mailing list: [email protected] http://radicalcentrism.com/mailman/listinfo/centroids_radicalcentrism.com Archives at http://radicalcentrism.org/pipermail/centroids_radicalcentrism.com/ = _______________________________________________ Centroids mailing list: [email protected] http://radicalcentrism.com/mailman/listinfo/centroids_radicalcentrism.com Archives at http://radicalcentrism.org/pipermail/centroids_radicalcentrism.com/
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