I rarely read full page ads unless they're really eyecatching or they have
a word in the headling or some illustration that grabs my attention as a
current topic of interest. And I NEVER read full page ads in the newspaper
- just turn the page over and go right on.
I reckon you're better to spend the exact same money on two half page ads
across the bottom of a spread. Then your ad is on show all the while the
person is reading the article above it.
For the same reason a double page spread is a total waste of money in my view.
I had a friend worked in an advertising agency a few years ago, and he
tripled a client's responses by changing them from one full page ad to
about 30 little ads scattered through the publication. The cost was the
same but their modified ads were seen on 30 different places instead of the
one. Wouldn't necessarily work for every case, so YMMV.
just a thought. I dont know what you have in mind, and wht your subject
wil be but this might be an approach you could consider.
Cheers,
Mike Kear
Windsor, NSW, Australia
AFP Web Development
>
>----- Original Message -----
>From: "Judith Dinowitz" <[EMAIL PROTECTED]>
>To: "CF-Community" <[EMAIL PROTECTED]>
>Sent: Wednesday, September 27, 2000 11:22 AM
>Subject: Print Ads and Exposure
>
>
>> Hi. This is an attempt to see how best to advertise the Fusebox book. Your
>> input is highly appreciated:
>>
>> Michael and I are thinking of taking out a one-page ad in CFDJ. Every
>> attendee at the conference will be getting an issue of CFDJ in their
>> conference bags, so we know everyone will be getting the ad.
>>
>> Our question is: how much attention is paid to these ads? When you guys
>read
>> the magazine, do you notice the ads at all, and how much notice do you
>give
>> to them? Or does it pay instead to do flyers and give them out at the
>> conference?
>>
>> Thanks,
>>
>> Judith
>>
>> --------------------------------------------------------------------------
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Mike Kear
[EMAIL PROTECTED]
www.afp.zip.com.au
Windsor, NSW, Australia
AFP Web Development
AFP Electronic Forms
AFP Models
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