You could also do a presentation on the Fusebox method at the convention,
and plug the book, with a 'author signing' at the fusebox stand(boot of car
etc...) or something like that anyway.
> ----------
> From: Mike Kear[SMTP:[EMAIL PROTECTED]]
> Sent: 28 September 2000 04:31
> To: CF-Community
> Cc: [EMAIL PROTECTED]
> Subject: Re: Print Ads and Exposure
>
>
> I rarely read full page ads unless they're really eyecatching or they have
> a word in the headling or some illustration that grabs my attention as a
> current topic of interest. And I NEVER read full page ads in the
> newspaper
> - just turn the page over and go right on.
>
> I reckon you're better to spend the exact same money on two half page ads
> across the bottom of a spread. Then your ad is on show all the while the
> person is reading the article above it.
>
> For the same reason a double page spread is a total waste of money in my
> view.
>
> I had a friend worked in an advertising agency a few years ago, and he
> tripled a client's responses by changing them from one full page ad to
> about 30 little ads scattered through the publication. The cost was the
> same but their modified ads were seen on 30 different places instead of
> the
> one. Wouldn't necessarily work for every case, so YMMV.
>
> just a thought. I dont know what you have in mind, and wht your subject
> wil be but this might be an approach you could consider.
>
> Cheers,
> Mike Kear
> Windsor, NSW, Australia
> AFP Web Development
>
>
> >
> >----- Original Message -----
> >From: "Judith Dinowitz" <[EMAIL PROTECTED]>
> >To: "CF-Community" <[EMAIL PROTECTED]>
> >Sent: Wednesday, September 27, 2000 11:22 AM
> >Subject: Print Ads and Exposure
> >
> >
> >> Hi. This is an attempt to see how best to advertise the Fusebox book.
> Your
> >> input is highly appreciated:
> >>
> >> Michael and I are thinking of taking out a one-page ad in CFDJ. Every
> >> attendee at the conference will be getting an issue of CFDJ in their
> >> conference bags, so we know everyone will be getting the ad.
> >>
> >> Our question is: how much attention is paid to these ads? When you guys
> >read
> >> the magazine, do you notice the ads at all, and how much notice do you
> >give
> >> to them? Or does it pay instead to do flyers and give them out at the
> >> conference?
> >>
> >> Thanks,
> >>
> >> Judith
> >>
> >>
> --------------------------------------------------------------------------
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> >
>
> Mike Kear
> [EMAIL PROTECTED]
> www.afp.zip.com.au
> Windsor, NSW, Australia
>
> AFP Web Development
> AFP Electronic Forms
> AFP Models
> --------------------------------------------------------------------------
> ----
> To Unsubscribe visit
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