Actually, it doesn't seem to require anything that I don't do on my Web
sites and my client Web sites as a matter of course.
You could argue that we don't need no stinkin' regulations, but basically
this bill makes Web sites conform to regulations that direct marketers have
had to conform to for years, primarily I'm thinking of the opt-out
procedure. Both telemarketers and direct mailers are required by law to
remove your name from their contact lists upon request.
The disclosure part is something unique, but that's just good business
practice.
I didn't see anything here about cookies ... please point it out if I
missed it.
All this bill does (as I read it) is require full disclosure of what
information you gather and what you do with it -- it doesn't prohibit you
from doing anything you want with it (except sell it to a third party --
which is a higher standard than offline marketers must meet) so long as you
disclose what you're doing. You can collect it. You can market to it. You
can store it as long as you like, so long as you disclose these facts and
offer an opt-out option.
H.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Howard Owens, President, Company Town
Specialists: Virtual Communities & Data-Driven Web sites
mailto:[EMAIL PROTECTED]
http://www.companytown.com/
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