Jerry Johnson wrote:

>It doesn't emote trust, though, which is what I wanted to feel.
>  
>
Something like that bugged me in the right margin.

"3 Things You Can Do For Judy"

I think it's smarter to appeal to the end-user's self-interest - remind 
the user that she is a public servant anxious to help her constituants.  
Something clever that essentually says...

"3 ways you can help Judy help You"




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