I think it is the future of consumer relations. Combining great product with great service is going the be the differentiator going forward.
It is too easy these days to close a technology or product advantage gap. The real value is in the painless consumer experience (coupled with reasonable prices). Go to the store and watch people buy. Go to the grocery store, go to Lowes, go to Walmart. The products that appear to provide SOLUTIONS are the ones that make it to the checkout line more often. Some items are bought on a purely cost-conscious basis, but in middle and upper class consumer households, more are bought for perceived value. Talk to a Volkswagon or Mercedes owner. Or a Saturn owner. They get it. Talk to a Pottery Barn or LL Bean consumer. They get it. On 5/11/06, Gruss Gott <[EMAIL PROTECTED]> wrote: > > > JJ wrote: > > If I buy an iPod, and need to upgrade the OS, I go to Apple. A broken > > screen? Apple. Much simpler as a consumer. > > Huge coincidence here - I just got done listening to a Fortune 50 CEO > outline his company's go-forward strategy. What you just wrote > could've been taken directly from the speech. > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:206614 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
