I'm looking at my numbers and thinking about advertising and rates. Here's my
logic:
The House of Fusion network has about 200,000 unique people visiting it a
month. That's 200,000 eyes. A single advertiser in a single location should
therefore expect that number of people viewing it. My stats show a monthly
click-through rate for the Google ads of about 30% of the people on the site.
Lets say 25% to keep numbers round. That means 50,000 people will be clicking
through the ad. Lets say there's a 1% buy rate for the product/service that the
ad is pointing to, which means 500 sales.
Do these numbers sound about right? I'm thinking that of 500 sales of at least
$100 per sale, that's a potential monthly sales of $50,000. So a rate of $5,000
for a single advertiser in a single location for the month should be
reasonable, right?
Michael Dinowitz
President: House of Fusion
http://www.houseoffusion.com
Publisher: Fusion Authority
http://www.fusionauthority.com
Adobe Community Expert
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