Whoops, the 30% is wrong. I did something too fast. I get 1% of a days visitors clicking on a Google ad. I did 30x1% which is totally wrong. Let me try again. :) I have a standard 1% click-through rate a day. August had over 350,000 page views with over 200,000 unique users for the month. This resulted in over 3,500 clicks through a standard banner. The search had over 10,000 searches with a click-through rate of 3.3% for over 330 click-throughs. Rounded around, this is about 4,000 click-throughs a month, not 50,000. Of 4,000 click-throughs, if 1% are sales, that's only 40 sales.
The question should be, what is the percentage of clicks to sales on average? If it's 1%, then advertising is more of eyes than sales. If it's like 10%, then it's better. If higher.... > Wait....30% of the people who visit houseoffusion.com in a month click on > one of your ads???? > > is it just me, or is that an amazingly high click through rate!? > > On 9/26/06, Michael Dinowitz <[EMAIL PROTECTED]> wrote: >> >> I'm looking at my numbers and thinking about advertising and rates. >> Here's >> my logic: >> The House of Fusion network has about 200,000 unique people visiting it a >> month. That's 200,000 eyes. A single advertiser in a single location >> should >> therefore expect that number of people viewing it. My stats show a >> monthly >> click-through rate for the Google ads of about 30% of the people on the >> site. Lets say 25% to keep numbers round. That means 50,000 people will >> be >> clicking through the ad. Lets say there's a 1% buy rate for the >> product/service that the ad is pointing to, which means 500 sales. >> Do these numbers sound about right? I'm thinking that of 500 sales of at >> least $100 per sale, that's a potential monthly sales of $50,000. So a >> rate >> of $5,000 for a single advertiser in a single location for the month >> should >> be reasonable, right? >> >> Michael Dinowitz >> President: House of Fusion >> http://www.houseoffusion.com >> Publisher: Fusion Authority >> http://www.fusionauthority.com >> Adobe Community Expert >> >> > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:216050 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
