Besides all the good stuff Gruss talked about - I found this article.
Website is in CF too. Bonus! AND he's a fellow Georgian...

http://www.recruitersnetwork.com/articles/article.cfm?ID=1516

Ponder for a moment the last person you hired. After you selected
them, did they work out as intended? Or did they turn into somebody
totally unlike what you thought when you interviewed them?
The most important aspect of any business is recruiting, selecting,
and retaining top sales people. Research shows those organizations
that spend more time recruiting high-caliber people earn 22% higher
return to shareholders than their industry peers.
However, most employers do a miserable job selecting sales people.
Many companies rely on outdated and ineffective interviewing and
hiring techniques. This critical responsibility sometimes gets the
least emphasis.Hiring and interviewing is both art and science.
Refusing to improve this vital process will almost always guarantee
you will be spending money and time hiring the wrong people. Here are
several reasons why traditional techniques are inadequate:

    * The majority of applicants "exaggerate" to get a job
    * Most hiring decisions are made by intuition during the first few
minutes of the interview
    * Two out of three hires prove to be a bad fit within the first
year on the job
    * Most interviewers are not properly trained nor do they like to
interview applicants
    * Excellent employees are misplaced and grow frustrated in jobs
where they are unable to utilize their strengths


Hire the best and avoid the rest. Cisco CEO John Chambers said, "A
world-class engineer with five peers can outproduce 200 regular
engineers." Instead of waiting for people to apply for jobs, top
organizations spend more time looking for high-caliber people. An
effective selection and interviewing process follows these five steps:
Step 1 -- Prepare. Prior to the interview make sure you understand the
key elements of the job. Develop a simple outline that covers the job
duties. Possibly work with the incumbent or people familiar with the
various responsibilities to understand what the job is about. Screen
the resumes and applications to gain information for the interview.
Standardize and prepare the questions you will ask each applicant.
Step 2 -- Purpose. Talented sales people have more choices and job
opportunities to choose from. The interviewer forms the applicant's
first impression of the company. Not only are you trying to determine
the best applicant, but you also have to convince the applicant this
is the best place for them to work.
Step 3 -- Performance. Identify the knowledge, attributes, and sales
skills the applicant needs for success. If the job requires special
education or licensing, be sure to include it on your list. Identify
the top seven attributes or competencies the job requires and
structure the interview accordingly. Some of these attributes might
include:

    * What authority the person has to discipline, hire, and/or fire
others and establish performance objectives
    * What financial responsibility, authority, and control the person has
    * What decision-making authority the person has
    * How this person is held accountable for performance objectives
for their sales team, business unit, or organization
    * The consequences they are responsible for when mistakes are made


Step 4 -- People Skills. The hardest to determine, as well as the most
important part of the process, is identifying the people skills a
person bring to the job. Each applicant wears a "mask." A good
interviewing and selecting process discovers who is behind that mask
and determines if a match exists between the individual and the job.
By understanding the applicant's personality style, values, and
motivations, you are guaranteed to improve your hiring and selecting
process.
Obviously many jobs, particularly sales jobs, require a high degree of
people contact. By placing someone in this job who dislikes
interaction with others would be a mismatch, affecting his or her job
performance.
Pre-employment profiles are an important aspect of the hiring process
for a growing number of employers. By using behavioral assessments and
personality profiles organizations can quickly know how the person
will interact with their coworkers, their ability to sell and what
king of relationships they build with customers. They provide an
accurate analysis of an applicant¡¦s behaviors and attitudes,
otherwise left to subjective judgment. The D.I.S.C. Assessment and the
Sales Attribute Index„§ are popular and useful tools many sales
organizations use.
Step 5 -- Process. The best interview follows a structured process.
This doesn¡¦t mean the entire process is inflexible without
spontaneity. What it means is, each applicant is asked the same
questions and is scored with a consistent rating process. A structured
approach helps avoid bias and gives all applicants a fair chance. The
best way to accomplish this is by using behavioral based questions and
situational questions.
Behavior Based Questions
Behavioral based questions help to evaluate the applicant¡¦s past
behavior, judgment, and initiative. Here are some examples:

    * Give me an example when you . . .
    * Describe a crisis one of your clients faced and how you managed it.
    * What makes you successful as a sales person?
    * Tell me about the largest sales project you obtained and how you
managed it.
    * Tell me about the last time you broke the rules.


Situational Based Questions
Situational based questions evaluate the applicant¡¦s judgment,
ability, and knowledge. The interviewer first gives the applicant a
hypothetical situation such as:
¡§You are a sales manager, and one of your sales people are not making
their goals."

    * What should you do?
    * What additional information should you obtain?
    * How many options do you have?


Gregory Smith
Email

Biography : Greg is the "Captain of the Ship" and CEO of Chart Your
Course International, a management development firm that shows
organizations how to hire, develop, and retain their talent. He is a
motivational and inspirational speaker and organizational development
consultant specializing in leadership, talent management,
organizational change, employee retention, and teambuilding. Greg is
located in Atlan

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