Yes.

Behavioral shaping is relatively easy. Once you've defined the
behavior, then you selectively reinforce it. The operational
definition is probably the most difficult part.

In the example I gave initially each time the person moves towards the
target area, students ask questions, lean forward etc. Each time he
moves away less attention is paid to the prof. Later the target area
and behavioral requirements are progressively tightened up. Within a
half hour the subject is lecturing in the corner.

I'll have to dig up my lab notes from the original lab for more
details. In the lab we used verbal behavior, targeting a specific
pronoun. The subject was engaged in a conversation, initially to get
the baseline. Then the person is selectively reinforced for the target
words, by the experimenter leaning forward slightly, maintaining eye
contact longer etc. In each and every case the subjects, who were not
in the course, showed a significant increase in the frequency of the
target behavior. After the behavior frequency was established, the
subject was put on a maintenance schedule - by just being reinforced
on a variable reinforcement ratio, for a few minutes. Then the
behavior was put on an extinction schedule by first using negative
reinforcement (breaking eye contact, leaning back when the person
talked etc) and then simply by not reinforcing the behavior at all.

Its very effective and  almost always works.

As an aside when he found out about it, the professor did raise a
complain about it to the department, but it went nowhere - what
happened was not a part of any class - the students simply applied
what they learned outside of the class setting in an "unsanctioned"
manner. I'm just glad that this prof never found out about the social
learning sections of the lab course. I suspect he would have gone
ballistic.

On Sat, Feb 27, 2010 at 3:40 PM, Dana <[email protected]> wrote:
>
> I think it's a good question that harkens back to subliminal ads like
> they had in The Hidden Persuaders. I don't like the idea of being
> manipulated below the surface of my awareness but since even music
> will do this I am not sure you can or should regulate it either. For
> sure though, it's better to know it happens than not to know. Would
> your professor have been as affected if he knew what the class was
> doing?


-- 
Larry C. Lyons
web: http://www.lyonsmorris.com/lyons
LinkedIn: http://www.linkedin.com/in/larryclyons
--
The real problem is not whether machines think but whether men do.
 - B. F. Skinner -

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