Or, going back to one of the first web memes, "Bill Gates Ate My Balls"

On Thu, May 13, 2010 at 8:14 AM, Michael Dinowitz
<[email protected]> wrote:
>
> I've decided that the next job I take will be as a journalist. From
> what I've seen, truth is subjective in the media and what matters is
> the sound bite and 'sexy' title. Take this title for instance:
>
>     "Scientists to test ultrasound as a male contraceptive"
>     http://news.bbc.co.uk/2/hi/health/8674380.stm
>
> Kind of bleh. The average person will look at the title, see what it's
> about, and not bother to read the article at all or only past the
> first few words. My titles on the other hand guarantee that the
> article will be read:
>
>    "Bill Gates paying to ultrasound your balls"
>
> Maybe a little risque but it sure got your attention, no? Another,
> more tame alternative is:
>
>    "Bill Gates sponsors male contraception"
>
> Actually, I can either go into journalism or politics. A speech writer
> makes huge bucks just for sound bites like those. :)
>
> 

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