Mike -- you *are* the press. I keep telling you.

On Thu, May 13, 2010 at 9:34 AM, Scott Stewart
<[email protected]> wrote:
>
> ok.. Mike
> My laptop is now ruined and I have a ton of water in my sinuses from 
> laughing...
>
> Happy now?
>
> On Thu, May 13, 2010 at 11:14 AM, Michael Dinowitz
> <[email protected]> wrote:
>>
>> I've decided that the next job I take will be as a journalist. From
>> what I've seen, truth is subjective in the media and what matters is
>> the sound bite and 'sexy' title. Take this title for instance:
>>
>>     "Scientists to test ultrasound as a male contraceptive"
>>     http://news.bbc.co.uk/2/hi/health/8674380.stm
>>
>> Kind of bleh. The average person will look at the title, see what it's
>> about, and not bother to read the article at all or only past the
>> first few words. My titles on the other hand guarantee that the
>> article will be read:
>>
>>    "Bill Gates paying to ultrasound your balls"
>>
>> Maybe a little risque but it sure got your attention, no? Another,
>> more tame alternative is:
>>
>>    "Bill Gates sponsors male contraception"
>>
>> Actually, I can either go into journalism or politics. A speech writer
>> makes huge bucks just for sound bites like those. :)
>>
>>
>
> 

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