Usually the reason I have a cart but don't buy is that I couldn't get shipping info until the end. That is one of the most frustrating experiences. The other main reason I will leave is if I start shopping and the website performance is slow (ie. BMG music club) I will often abandon ship.
e - abandoning webcarts to frustrate merchants for a better tomorrow !! ^ -----Original Message----- From: Erika L. Walker-Arnold [mailto:[EMAIL PROTECTED]] Sent: Tuesday, May 21, 2002 3:04 PM To: CF-Community Subject: RE: Should Mandatory Sign up when Shopping be required? What about this setup: I'm building a site right now, where it's not manadatory to sign up to browse around, but if you wanna add something to a shopping cart, then you need to sign up with minimum details, such as a username and password and email address. That's it, nothing more. You do not need to supply anymore info until you actually purchase something. One of the most important things about online shopping experiences, especially for the merchant, is to find out WHY a user never ordered anything on the site. So if you can grab at least this much, and they never buy anything, you can at least ask why, send a coupon, etc. With the obligatory, "Don't ever send me any email" choice of course. There are studies that say huge percentages of online shopping carts fail or never get used. As a merchant, I want to know why the person spent tons of time browsing and looking but never bought. This opens up some feedback, maybe the merchant would never have gotten. My .02. Erika (with a K) Grabbing user's feedback for a better shopping experience tomorrow. ------------------------------------------------------------ >>| -----Original Message----- >>| From: Nick McClure [mailto:[EMAIL PROTECTED]] >>| Sent: 21 May 2002 19:56 >>| To: CF-Community >>| Subject: RE: Should Mandatory Sign up when Shopping be required? >>| >>| >>| I prefer both options. >>| >>| It is just one or two extra fields, put it in the same form >>| and let them choose. >>| >>| I do understand why some site would require this, to >>| provide shipping and order status info, as well as an easy >>| way to communicate with the client. >>| >>| :) >>| >>| > -----Original Message----- >>| > From: Nathan Stanford [mailto:[EMAIL PROTECTED]] >>| > Sent: Tuesday, May 21, 2002 2:10 PM >>| > To: CF-Community >>| > Subject: Should Mandatory Sign up when Shopping be required? >>| > >>| > >>| > Question: >>| > >>| > Several websites when you decide to buy a product they have >>| > you sign up. This way next time you come there you do not >>| > have to fill out your information again. >>| > >>| > Should this be required when you do this? >>| > >>| > >>| > >>| > >>| > Nathan Stanford >>| > >>| ______________________________________________________________________ This list and all House of Fusion resources hosted by CFHosting.com. The place for dependable ColdFusion Hosting. Archives: http://www.mail-archive.com/[email protected]/ Unsubscribe: http://www.houseoffusion.com/index.cfm?sidebar=lists
