Eri*K*a,

I really appreciate your approach (minimal info unless 
purchase, "no email" option) - how wonderfully creative!!

And you better now try to grab this user's feedbag - oh, 
wait you said feedback, NM...

-Benny

> What about this setup:
> 
> I'm building a site right now, where it's not manadatory to sign up to
> browse around, but if you wanna add something to a shopping cart, then
> you need to sign up with minimum details, such as a username and
> password and email address. That's it, nothing more.
> 
> You do not need to supply anymore info until you actually purchase
> something.
> 
> One of the most important things about online shopping experiences,
> especially for the merchant, is to find out WHY a user never ordered
> anything on the site. So if you can grab at least this much, and they
> never buy anything, you can at least ask why, send a coupon, etc. With
> the obligatory, "Don't ever send me any email" choice of course.
> 
> There are studies that say huge percentages of online shopping carts
> fail or never get used. As a merchant, I want to know why the person
> spent tons of time browsing and looking but never bought.
> 
> This opens up some feedback, maybe the merchant would never have gotten.
> 
> My .02.
> 
> Erika
> (with a K)
> Grabbing user's feedback for a better shopping experience tomorrow.
> ------------------------------------------------------------
> 
> >>| -----Original Message-----
> >>| From: Nick McClure [mailto:[EMAIL PROTECTED]] 
> >>| Sent: 21 May 2002 19:56
> >>| To: CF-Community
> >>| Subject: RE: Should Mandatory Sign up when Shopping be required?
> >>| 
> >>| 
> >>| I prefer both options.
> >>| 
> >>| It is just one or two extra fields, put it in the same form 
> >>| and let them choose.
> >>| 
> >>| I do understand why some site would require this, to 
> >>| provide shipping and order status info, as well as an easy 
> >>| way to communicate with the client.
> >>| 
> >>| :)
> >>| 
> >>| > -----Original Message-----
> >>| > From: Nathan Stanford [mailto:[EMAIL PROTECTED]]
> >>| > Sent: Tuesday, May 21, 2002 2:10 PM
> >>| > To: CF-Community
> >>| > Subject: Should Mandatory Sign up when Shopping be required?
> >>| > 
> >>| > 
> >>| > Question:
> >>| > 
> >>| > Several websites when you decide to buy a product they have
> >>| > you sign up. This way next time you come there you do not 
> >>| > have to fill out your information again.
> >>| > 
> >>| > Should this be required when you do this?
> >>| > 
> >>| > 
> >>| > 
> >>| > 
> >>| > Nathan Stanford
> >>| > 
> >>| 
> 
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